Loudness-Target Master Variants
One record, mastered separately for each destination, so it never arrives quiet, squashed or normalised into weakness.
Every platform normalises differently. A master pushed hard for club playback gets turned down and squashed by streaming normalisation, while a broadcast delivery has entirely separate legal requirements.
Targets we prepare
- Streaming masters for Spotify, Apple Music and YouTube
- Broadcast masters meeting EBU R128 and ATSC A/85
- Cinema and trailer specifications
- Club and DJ playback variants
- Social platform masters for short-form video
Mastered, not just limited
Each variant is a genuine mastering decision. Dynamics and tonal balance are adjusted for the target rather than a single master being turned up or down.
Frequently Asked Questions
Why do I need different masters per platform?
Each service applies its own loudness normalisation. A master optimised for one target can arrive quiet or over-compressed on another.
What loudness should a streaming master be?
Most streaming services normalise around minus fourteen LUFS integrated, though the right answer depends on genre and dynamic intent.
Is this just limiting the same master differently?
No. Dynamics and tonal balance are addressed per target so each variant is a proper master rather than a level change.
Can you master to broadcast specification?
Yes. We deliver compliant masters for EBU R128, ATSC A/85 and other broadcast requirements.
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